Uber and Visa have announced a partnership aimed at growing digital commerce across Africa. Under the agreement, Visa will work with financial institution partners to set up their debit and credit portfolios for ecommerce. This will enable faster adoption of digital payments as well as create a platform for digital companies like Uber to offer app-based commercial experiences to more customers.
The promotion will initially run in collaboration with KCB bank, Cooperative bank, Equity bank and Barclays bank.
Uber constantly works to ensure a seamless and convenient app experience as well as offering frictionless payment options. The Uber/Visa partnership will ensure riders have more flexibility to pay in the way they are most comfortable. They will also be able to enjoy free rides when they use their Visa card.
According to Loic Amado, Uber General Manager East Africa, riders will now have flexible payment options and can also accumulate free rides. Sunny Walia, Visa General Manager for East Africa states that Visa is always looking to align with like-minded brands to help bring their cashless vision to life and ensure that consumers have multiple payment options to best suit their everyday lives.
During the promotion period, new Uber riders in Kenya will get discounts off their first two rides. Existing riders who choose to pay with Visa will get a complimentary trip every sixth ride. All riders need to do is link their Visa card in the payment option of their Uber app before they initiate their trip. The offer runs until 2nd April 2018.