Truecaller has announced the setting up of headquarters in Nairobi .
According to their press release, Truecaller has over 6 million users in Kenya and blocks 4.4 million calls as well as 14 million spam SMSs per month in the country.
The company has recruited Zakaria Hersi as Director of Partnerships for Africa to spearhead the company’s expansion in the region.
Zakaria Hersi has a background of launching marketplaces around the world, and has helped the Swedish Investment firm Kinnevik launch Saltside in Nigeria where he was the Managing Director. He also had two stints working for Swedish based company Besedo, where he helped open offices in Colombia and Mauritius.
The Truecaller App allows one to see who is calling them. You can also filter out spam calls and SMS. The company’s user base in Kenya has grown over 35% over the past year. The Truecaller App has become one of the fastest growing consumer apps in Africa, consistently topping app store charts across the continent for the past two years.
“Over the years, Kenya has consistently been a top market for us, with some of our highest usage globally, which is why it made sense for us to set up a strategic headquarters in Nairobi. With this positive momentum of growth, we look forward to bringing new, innovative and localized services and offerings, and expand our presence and start engaging more deeply with the tech eco-system.” said Zakaria Hersi, Director of Partnerships, Africa at Truecaller.
Users of the App can also take advantage of new services; Truecaller SDK and Truecaller Priority.
Truecaller SDK enables 3rd party app developers, digital businesses and startups to verify end users quickly and frictionlessly by utilizing their Truecaller profile.
Truecaller Priority ensures that users will always know when a call is relevant and important and not a spam call providing an enhanced experience.