Kenya Breweries Limited “Win-A-Ride 2” Campaign

Kenya Breweries Limited (KBL) has announced the setting aside of over Ksh11 Million for a nationwide campaign appreciating customers and targeting the spirits’ category which include Smirnoff, J&B, and Black & White whisky brands.

The first  Win -A-Ride National Consumer Promotion (NCP) in 2016 saw 37-year-old entrepreneur Owen Karanja Kirumba from Nairobi drive away with the Grand Prize of a brand new Subaru XV valued at Kshs. 4.2 million with a one-year comprehensive insurance cover.

Speaking during the launch of the campaign held at the Jikoni’s Sports Bar & Grill, KBL Head of Spirits AnnJoy Muhoro said, “We are very pleased to announce the second phase of the Win-a-Ride NCP following a successful campaign.  The campaign is here to appreciate customers during the Easter season and  prides in being the only campaign that targets to give equal winning opportunities to different brand consumers’’.

Kenya Breweries Limited Head of Spirits Annjoy Muhoro (Left) in company of Senior Brand Manager Premium Spirits Alice Owambo symbolically cut the ribbon during the kick off launch of the EABL promotion of the second edition of Win a Ride

Ms. Muhoro explained that KBL’s Spirits category had a growth of 2.4% in 2017 financial results compared to the previous year. “With these results, we are confident to say that we anticipate that Smirnoff will take the lion’s share of 95%-98% with 250ml SKU taking 75% of the participation.”

The ‘Win- A – Ride 2’ promotion will run for twelve -week and will see hundreds win daily and weekly prizes. Two ultimate winners will drive off with brand new Subaru Imprezas worth over Kshs. 3.5 million each. Six other winners will take home Kshs. 250,000 each in the NCP that will also reward consumers daily.

To participate, consumers will be required to buy any bottle of the three participating brands – Smirnoff, J&B, and Black & White whisky brands, scratch the panel on the bottle to reveal the six-digit alphanumeric code then text the code to 22110.

According to KBL, the Subaru Impreza as an ultimate prize was inspired by the consumer’ passion points; bold, fresh, vibrant, cool, edgy, curious and definitely fun. The car debuts the Subaru Global Platform architecture that’s designed to deliver significantly higher levels of driving pleasure, agility, crash protection and ride comfort.

Subaru Kenya New Vehicle Sales Consultant Henry Nyaga (right), display one of the new Subaru Imprezas up for grabs in the second edition of EABL Win a Ride promotion at the event’s media launch held at Jikoni’ Sports Bar & Grill.