On March 12th 2018, Safaricom launched a new customer reward campaign dubbed Lipa Na M-PESA Cash Back Promotion. The promotion is part of the company’s strategic intent to bolster the usage of the Lipa Na M-PESA for retail purchases.
The promotion will run for the next two months. Customers who meet their weekly target will receive monetary amounts ranging from Ksh 5 to Ksh 100. Customers can confirm their target and weekly spend by dialing *234#.
“Lipa Na M-PESA already offers a versatile and secure mobile payment solution that provides a seamless customer experience. In addition, customers will now have the opportunity to get some money back in their wallets once they hit their targets” said Rita Okuthe, Director – Enterprise Business, Safaricom
In the last 12 months Safaricom has made Lipa Na M-PESA easier for customers and more cost effective for merchants to use. In May 2017, Safaricom slashed the merchant fees by 50% while making it free for merchants to accept payments of Ksh. 200 and below. The company has also rolled out M-PESA 1Tap that reduces the number of steps required to make a payment.
Safaricom pioneered commercial mobile money transfer globally through M-PESA, the most successful service of its kind anywhere in the world. Launched in March 2007, M-PESA now has over 27.8 million customers and over 148,000 M-PESA Agent outlets countrywide.