Ogilvy Africa Wins At The 2018 Dubai Lynx Festival
Ogilvy Africa won two top awards at the Dubai Lynx International Festival of Creativity, 2018. The festival is the Middle East and North Africa region’s biggest celebration of creative communications. The win comes after the agency scooped more than 80 awards in various ceremonies in 2017 setting it up as Africa’s premier integrated communications agency.
At the festival, the agency won top honors with the Grand Prix for Good award for its campaign, the Most Eligible Bachelor, as well as a Gold Award for the same campaign.
The Most Eligible Bachelor Campaign featured the world’s last male Northern White Rhino, named Sudan. His plight as the last 3 of a critically endangered species was brought to light through a partnership with Ol Pejeta Conservancy and the world’s leading social app for meeting new people, Tinder. Through this campaign, Tinder users were asked to ‘Swipe Right’, leading them to a donation page, with the proceeds going towards scientific efforts to regenerate the species through IVF (in-vitro fertilization) techniques.
Sudan
In June 2017, the campaign emerged winner in three categories at the Cannes Lions, a first for an agency in Sub- Saharan Africa. This came hot on the heels of the haul of awards given to Ogilvy Africa for its work in 2017, globally with 5 Clios (including a Grand Clio), 5 Loeries (Africa), 22 APA Awards (Kenya), 2 MSK Awards (Kenya), 3 PRSK Awards (Kenya) as well as 39 African Cristal (Africa) awards.
This firmly puts Ogilvy Africa in the lead as the most awarded agency, and Ol Pejeta Conservancy as the most awarded client.
Operating in 24 countries in sub-Saharan Africa, Ogilvy Africa is the largest and most awarded network agency on the continent.
