The Coca-Cola System has launched its biggest consumer promotion in Kenya. The promotion dubbed ‘Funga Mamilli na Coca-Cola’ is part of activities branded “Ready For” associated with the FIFA World Cup and seeks to reward two million consumers ahead of this year’s FIFA World Cup scheduled to take place from June in Russia.
The promotion follows a very successful Trophy Tour in Kenya, where over 10,000 football fans got an opportunity to come up close with the Trophy and take pictures. More than two million consumers will over the next 16 weeks get an opportunity to win prizes and other rewards worth Kshs. 42.5 million.
To participate, consumers will be required to text the 8-digit code on the white crown to the short-code number 40111 and stand a chance to win fantastic prizes daily and weekly.
Every week, one consumer will have a chance of winning Ksh. 1 million and another five lucky Kenyans will take home Kshs. 100,000. Smart television sets and TV subscriptions are also up for grabs during the promotion.
There will be daily winners of cash prizes of Ksh. 5,000, Kshs. 1,000 and Ksh. 500 and another two million consumers will receive 7 MB plus 7 SMS (text messages) of data bundles.
The products that are part of this promotion include Coca-Cola, Fanta, Sprite, Krest or Stoney in either plastic or glass bottles with a white crown available at local retail outlets countrywide.
To participate, consumers must be eighteen years and above as well as be registered users on Safaricom, Airtel, Telkom & Yu.
Every week, draws for the weekly grand prize of Kshs 1 million will be conducted and winners contacted through the mobile phone number 0791087785.