Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, has launched the “Buy Kenya, Build Kenya” campaign. The campaign coincides with the opening of the fifth Carrefour store in Kenya in less than two years and illustrates Carrefour Kenya’s impact on the local economy during that time.
According to the retailer’s statistics, almost all the fresh produce sold at Carrefour stores is sourced locally with two-thirds being direct from the farm. Among the 35 fruits and vegetable suppliers working with Carrefour, 21 are growers who supply what they produce from their farms. Twelve of the growers are very small-scale growers, who on average indicate that they have doubled their employee numbers since they started working with Carrefour and grown their revenues.
The campaign features testimonies of various suppliers whose businesses have grown and stabilised, attributed to a professional business relationship with Carrefour. Among other things, they cite the respect for payment terms and open-ended and consistent communication, which ensures that suppliers’ interests are always upheld, irrespective of their size.
Franck Moreau, Country Manager, at Majid Al Futtaim – Retail Kenya said, “We always seek to uphold the most ethical and professional standards in our dealings. We treat our suppliers as partners, and see our role as facilitators who enable our supplier access a wider market through our stores.”
More than 99% of the over 30,000 items in Carrefour stores are sourced from local suppliers, which ensures that the revenues trickle down to various communities that are involved in the supply of produce to the retailer.
The launch of the campaign coincides with the opening of Carrefour’s fifth store in Kenya at the Sarit Centre shopping mall in Westlands. The new store officially opens its doors on Thursday, April 19, 2018. It will initially be located where the previous anchor client was before being replaced by an ultramodern hypermarket store at the new wing of the 30-year-old mall at the end of 2018. The new wing is in the final stages of completion and is scheduled to open before the end of the year, with Carrefour as the anchor client. The ultramodern hypermarket will stock over 30,000 items in the 4,700 square metre selling space.
Majid Al Futtaim currently operates over 230 Carrefour stores across 15 markets and continues seeking opportunities to open stores in Kenya and the rest of the greater East African region.