Safaricom has wrapped up the 11-week Shinda Mamili na Tunukiwa promotion by announcing eight KES 2 million grand winners.
One of the eight winners is Ramadhan Kongoyo, a 26-year old security guard and father of two who could not join University due to lack of fees. Mr. Kongoyo, who comes from Kitale, plans to use the money to further his studies and open the first M-PESA agent in his area. The agent will reduce the distance customers walk to transact on M-PESA to less than a kilometre.
“The Tunukiwa promotion was meant to reward and celebrate our customers. We launched Tunukiwa to offer personalized offers to our customers based on the services they consume. The popularity of the service does indeed confirm that there is great demand for solutions that are specifically tailored to the needs of each customer,” said Charles Kare, Acting Director – Consumer Business Unit, Safaricom.
In addition to the eight KES 2 million winners, the promotion has also seen 400 customers win motorcycles, 2,000 customers walking home with Neon smartphones, and thousands of customers awarded with cash prizes and airtime every time they purchased Tunukiwa offers.
Safaricom also awarded 1,200 customers with KES 25,000 school fees vouchers, one of the winners being Jane Oganyo, a widowed mother of two.
“This win could not have come at a more opportune time. The school fees will keep my two children in school for a while, enabling me get closer to the tough goal of seeing both my children through school. This is a great blessing for my family,” said Mrs. Oganyo who lives in Dandora.
The other KES 2 Million grand prize winners are Judy Mburu from Mt.Kenya, Joseph Thuku from Nakuru, Samwel Odipo from Ndhiwa sub-county, Mwalimu Charo from Malindi, and Abel Msese from Keroka.
Joyce Akoth from Busia, Douglas Amisi and Mercy Wambui from Nairobi also walked home with KES 500,000.
The first phase of the promotion was launched through a national treasure hunt, where customers across the country had the chance to find the treasure for a cash reward of KES 100,000. The promotion sought to award over 5 million customers with a prize fund of over Sh300 Million.
The campaign ran on a regional level with daily, weekly and grand draw prizes.