Overwhelming Response To Multichoice Talent Factory Academy

The inaugural MultiChoice Talent Factory (MTF) academies have received an overwhelming response to the month-long call to enter the campaign, which closed on 05 July 2018. Over 3,100 entries were received during this period, with Nigeria, Kenya and Zambia producing the largest numbers respectively.

“The extensive response we have received from across the 13 participating markets in western, eastern and southern Africa, indicates that there is a tremendous need for a comprehensive educational programme of MTF’s magnitude,” says Njoki Muhoho, MTF Academy Director. “It illustrates that emerging African creatives are eager to further their post-school education, as well as advance their skills and industry experience, but are not always financially equipped to follow their passion,” she continues.

During the selection process, which is currently underway, 60 of the most noteworthy candidates will receive the opportunity to hone their television and film production skills during the year-long, funded programme that begins on 01 October 2018.

The comprehensive MTF curriculum will provide participants theoretical knowledge and hands-on experience in cinematography, editing and audio production with a focus on storytelling. It will be delivered at three MTF academies that will be overseen by an experienced Academy Director, in collaboration with tertiary education institution. MTF students will learn from the best in the African film industry: Ms Njoki Muhoho, an award-winning script writer, will head up the MTF academy in eastern Africa and will be joined by colleagues, Mr Femi Odugbemi, a renowned film director and producer, who will oversee western Africa and Mr Berry Lwando, who has over 28 years of broadcasting experience, and will run the southern African academy.

“Close to a quarter of entries came from three east African countries, which demonstrates the passion of young creatives for the entertainment sector. I hope that the MTF will be the foundation for the establishment of a burgeoning regional industry that will one day be comparable in size to Nigeria’s Nollywood,” says Njoki Muhoho.

While MTF has already garnered overwhelming support from public and private stakeholders, such as governments and creative organisations, this initiative is open to collaborating with other players in the entertainment sector in order to ignite Africa’s creative industries into becoming vibrant, economic powerhouses.

Join the MTF social media conversation on the hashtag #multichoicetalentfactory to find out who the successful MTF applicants are, and follow:

–          Instagram: @multichoicetalentfactory;

–          Twitter: @MCTalentFactory

–          Facebook: @multichoiceafricatalentfactory