GSMA in collaboration with Kenya’s Mobile Network Operators launched the We Care Campaign this morning; the first in Africa and second in the world after the Latin America launch.
The campaign, designed to improve industry reputation entails a partnership between GSMA and all the main mobile operators in Kenya, ie, Safaricom, Telkom, Jamii Telecom and Airtel.
The Mobile Network Operators took on a series of commitments to leverage the power of mobile technology in providing various solutions to social and economic challenges. Being World Children’s Day, all the network operators present signed the Kenya Child Online Protection Industry Charter, promising to focus on child online safety protection in their business concerns.
We Care Campaign Overview
The main goals of the We Care Campaign are;
- To position mobile operators as responsible corporate citizens.
- To demonstrate the power of mobile technology to transform lives.
- Provide a platform where MNOs can come together and collaboratively highlight various initiatives that have a transformational impact in the community they operate in.
- Demonstrate MNOs’ commitment to work with the government, to empower their users and to provide a better and safer mobile experience.