Truecaller Gets Cooler

In line with its vision to be a complete communication app, Truecaller, announced the launch of its voice call feature, ‘Truecaller Voice’ globally. The in-app voice over internet protocol (VoIP) based feature will allow users to make free high quality (HD), low latency and quick to connect audio calls through WiFi or mobile data connectivity. The launch is the newest addition to the recent stream of updates, that is aimed to provide a full-fledged communication experience to Truecaller’s over 140 million daily active users globally. The feature has been already been rolled out in a phased manner to all Android users.

On a daily basis, Truecaller users are making more than 180 million phone calls through its dialer, whereas half of the calls are to users-to-users. The Truecaller Voice shortcut has been strategically integrated at relevant touchpoints in the app such as call logs, SMS Inbox, contact profile and after call screen. This enables users to seamlessly access the VOIP based call anywhere within the Truecaller app without switching to other applications.  With this, Truecaller currently offers a one-stop integrated communication platform that hosts a range of key features including Caller ID, Intelligent dialer, Smart SMS inbox, Mobile Payments (only available in India) and Flash messaging.

Commenting on innovation, Zakaria Hersi the Director of Partnerships for Africa, Truecaller referred this as “a positive momentum of growth, and the company is looking forward to continuously bring new, innovative and localized services and offerings, that will impact the end user. “

Truecaller has become one of the fastest growing consumer apps in Africa, and has consistently been topping the App Store Charts across the continent for the past two years. The Truecaller app, which allows people to see who’s calling and filter out spam calls and SMS, has already more than 50 million users in Africa. The service is identifying more than half a billion calls on a monthly basis in the region, and 50 percent of all SMS users receives is considered as spam.

The company also revealed that it has more than 6 million users in Kenya alone, where the user base has grown with over 35 percent over the past year. The Truecaller app is blocking and filtering out more than 4.4 million calls, and 14 million spam SMS on a monthly basis in the country.