Total Kenya Partners with Bajaj Auto for New Lubricant for Motorbikes

(R to L) Olagoke Aluko, Managing Director – Total Kenya and Rahul Dhawan – Chief Commercial Officer, Auto Industries Limited showcase the Total Bajaj Hi Perf Oil for Bajaj boxer during its launch to the market at Kempinski, Nairobi.

A new partnership between Total Kenya and Bajaj Auto is set to enable motorcycle operators get the most out of their motor bikes and cut on operational and maintenance  costs. This follows the introduction of the Total Hi-Perf-Bajaj Lubricant targeting two and three wheelers. The Lubricant will be produced locally in Total Kenya’s Mombasa based blending plant.

“Kenya is the first country to roll out the use of Total Hi-Perf-Bajaj Lubricant in Africa. This partnership was officially inked on the 30th January 2019. The partnership offers and enhanced after-sale service by availing a product with superior technical capability demanded in the target segment.” said the Managing Director of Total Kenya Mr. Olagoke Aluko during the launch.

This Lubricant’s formulation will benefit motorcyclists owing to longer service intervals which translate to reduced running costs. Currently, majority of boda-boda riders consume 12 litres of lubricant per annum per unit. The lubricant will supplement the existing Total Kenya lubricants as the firm continuously innovates solutions that cater for all engine oil needs.

According to the Motorcycle Assemblers Association of Kenya (MAAK), there are an estimated 800,000 motor cycles in the country. Each is estimated to be making an average of Sh1,000 a day hence creating multi-billion sector. The new range of lubricants will be available in all Bajaj dealerships and networks and Total service stations countrywide. Following a successful pilot launch of the Total Hi-Perf-Bajaj in Kenya, a co-branded similar projected is set to be unveiled in 15 other African countries.