COVID-19 shocked the world as year 2020 started and when it was declared a pandemic by the World Health Organization, there was need to take drastic measures. Kenya has been in lockdown since 6th April 2020 and this immediately impacted businesses who were encouraged to practice working from home just as the children had to shift to online classes.
In the midst of all of this, there was a growing demand on food supplies amongst other necessities, and farmers too had to find a new way of not only connecting to their customers but to keep up with trends to cope with the agribusiness.
Crossover Kenya’s Harleen Jabbal had a chat with Alexander Valeton- Creative Producer Media HQ and Director Yielder Kenya on his recommended five comeback tips for business as we get to a “new normal”.
Yielder is a smartphone app and a farmer information platform created through a partnership with key stakeholders in order to aid farmers to increase their yields. The information in Yielder helps farmers produce enough food to meet a growing local and global demand. Yielder is the digital bridge between the need for information from farmers and the existing information available in knowledge centers like NGO’s and universities.
Yielder is the one-stop-shop for all the information farmers need to farm better, get better yields.