Ford Motor sees 200% growth in influencer conversations after doubling investment in EVs, reveals GlobalData

Image by Ray Shrewsberry from Pixabay

Ford Motor Company (Ford) doubled its investment in electric vehicles (EVs) while declaring better than expected quarterly earnings report for Q4 2020. This led to a staggering 200% jump in influencer conversations on Twitter during January-February 2021 over the previous two months, according to GlobalData, a leading data and analytics company.

An analysis of GlobalData’s Ford Motor Company Influencer Platform revealed ‘Electric Vehicles’ and ‘Investment’ as top trends among influencer discussions on Twitter, followed by Mustang, Lithium and Daytrading during the same period.

Smitarani Tripathy, Influencer Analyst at GlobalData, comments: “In February, a dramatic conversation spike among influencers around Ford was noticed when the company announced its fourth quarter operating profit. The company reported better than expected Q4 earnings in 2020 and forecasted profit for 2021. The company also announced to double its investment to US$22bn worldwide for building EVs and US$7bn for automated vehicles.”

Another major spike was noticed in the same month, when the company announced to invest US$1bn to make its Cologne plant a hub for electric car-manufacturing. This electrification strategy aims to make its all passenger cars as capable of zero-emissions by mid-2026 and all-electric by 2030 in Europe.

Likewise, there was a sharp rise in influencer conversations in January, when the company’s chairman Bill Ford welcomed the US decision to rejoin the Paris Climate Agreement on climate change. He also said that the company is committed to source 100% renewable energy for all operating sites to become carbon neutral by 2050.

Another conversation spike was noticed in January, when two of its vehicles became winners in 2021 NACTOY (North American Car, Truck and Utility Vehicle of the Year).  This is the first time Ford brand has two NACTOY finalists since 2015. Ford F-150 won the title of 2021 North American Truck of The Year and Mustang Mach-E triumphed as North American Utility of the Year.